In this week's episode, we dive into one of the most perfectly imperfect chapters from my book, "Shoppe Gal, The Memoir" – a 24-hour deportation adventure that brilliantly illustrates why dreams may be free, but the hustle always comes with a price tag.
As I wrote in my memoir, this journey exposes the gap between vision and execution. While I had dreamed of international tattoo tours and connecting with artists across continents, I learned that dreaming of London is free – but understanding UK customs regulations? That hustle is sold separately.
The episode explores my relationships with industry titans like Miya Bailey, Tukie Carter, and Big Daddy Jazz – men who recognized my hustle long before my passport did. From unexpected forest adventures in California to holding my own in Brooklyn's male-dominated shops, these experiences taught me that respect isn't given freely either – it's part of the hustle you purchase with consistent self-respect and unwavering standards.
But the crown jewel of this story reveals itself in my spectacular London miscalculation. Despite meticulous artistic preparation, my hustle fell short in the government paperwork department. My luggage (flagged for tattoo equipment), my non-existent work visa (courtesy of catastrophically incorrect advice), and my vague accommodation details all demonstrated that while anyone can dream of international success, the administrative hustle comes at premium pricing.
The detention experience – with its hot chocolate, portfolio compliments, and unexpected hugs – serves as the perfect metaphor: even when your dream crashes spectacularly, your hustle determines how you navigate the wreckage. I could have thrown an entitled American fit, but instead, I hustled through detention with grace, earning respect even as I was being deported.
This episode doesn't just entertain – it delivers a masterclass in what happens when ambitious dreams outpace strategic hustle. The dream of tattooing across Europe? Absolutely free. The visa research, customs preparation, and accommodation documentation? That hustle isn't just sold separately – it's non-negotiable.
The tattoo tour that never happened taught me that success isn't about dreaming bigger – it's about hustling smarter. Because when your dream ticket gets stamped "DENIED," it's your hustle that determines whether you're going home defeated or simply gathering intel for your triumphant return.
3 KEY Lessons About Global Branding
Needless to say … this was all a big ol’ adventure. A learning lesson and a moment of reflection was had! That said …
Here are three key lessons tattoo artists and creatives can learn from this experience about building a worldwide brand:
1. Your Brand is Built on Experience, Not Just Aesthetics
Many people think branding is just logos and visuals, but it's really about the experiences that shape you. Your personal journey, the way you navigate challenges, and the stories you tell all contribute to how people perceive you and your brand. Authenticity and storytelling are key to making your brand unforgettable.
2. Know the Laws and Regulations of Your Industry, Especially When Expanding Globally
As a tattoo artist or creative traveling for work, it's crucial to understand the legal requirements of the places you're visiting. The speaker’s experience with deportation from London underscores how important it is to research visa requirements, work permits, and customs laws. This preparation prevents unnecessary setbacks and establishes professionalism in international markets.
3. Relationships and Reputation Matter More Than You Think
Despite the detainment, the speaker left a positive impression on officials through professionalism, humility, and a strong personal brand. Their reputation as a skilled tattoo artist even led to admiration from authorities. This highlights that being personable, ethical, and excellent at your craft can open unexpected doors—even in challenging situations.
✨THE DREAM IS FREE The hustle? That's sold separate.✨
Get the chapter they don't want you to read before investing another dime in your creative business.
Raw wisdom from an OG tattoo artist who turned trauma into triumph while the rest were busy making excuses.
The Hustle Is Sold Separate (periodt)
Because your artistic soul deserves better than pretty Pinterest quotes and empty promises.
If you want to cut through the small talk and get this work … grab a copy of my book—Shoppe Gal, The Memoir.
Til next time, Creative Cousins!
- Imani K Brown
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